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Changing Channels

Posted: February 20, 2007

page 5 of 5

“The Internet will continue to grow and grow, taking share from retail environments. Many details about the Internet must be satisfying to consumers, but the consumer also seems more willing to shop the Internet daily,” said Catalano.

Throughout the retail environment, times are changing. Traditional distribution channels are making room for the newer avenues. Each of these channels has loyal consumers looking for a specific retail experience. As a result, manufacturers and marketers must be willing to look at multiple distribution channels to see maximum growth and achieve a cross-sectional consumer base.
Back to the February 2007 Issue