Retail | Global Cosmetic Industry

While influencers drive consumer excitement and feed AI recommendations, online sources that lead include Reddit, Who What Wear, Wikipedia, Sephora and Allure.

The Top Sites ChatGPT is Using for Beauty Recommendations

Reddit dominates as editorial and retail sites shape AI visibility. But that's not the whole story.

TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

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How to Get Your Makeup Brand Refreshed

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

The retailer also demonstrated improving profitability, with gross margin expanding to 40.1% from 39.1% a year ago, reflecting stronger merchandise margins and lower inventory shrink.

9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)

'Cyber liability insurance provides coverage for data breaches—hacking incidents, payment info exposure,' says Kenneth Hegel of Epic Insurance Brokers & Consultants. 'Especially important of you are storing any customer data or you sell DTC alongside retail.'

The Retail Insurance Rules Beauty Brands Can’t Ignore

Within the company’s operating segments, Sally Beauty Supply delivered the strongest performance. Segment sales increased 4.1% to $521.2 million, while comparable sales rose 2.5%, reversing declines seen a year earlier.

Sally Beauty Holdings Leans Into Digital Momentum as Q2 Sales, Margins and EPS Rise

The company said second-quarter results reflected “solid execution and the resilience of our operating model amid a dynamic macroeconomic environment."

Under the agreement, Pencil’s end-to-end AI content platform will be integrated across Coty Consumer Beauty brands—including CoverGirl, Rimmel, Sally Hansen and Max Factor—enabling creative and marketing teams to rapidly generate, test and optimize advertising assets across markets and channels.

Coty Bets Big on Generative AI as Pencil Partnership Pushes Beauty Content Into Real Time

Working alongside transformation and creative teams led by sister agency Jellyfish, Coty aims to operationalize large-scale content production.

The views generated on TikTok are translating into meaningful revenue lifts across DTC sites, Amazon, and brick-and-mortar retail through powerful halo effects.

The 15 Most-Viewed Beauty Brands on TikTok Shop

Why it matters: a correlation analysis using Charm’s TikTok Shop data revealed a clear alignment between TikTok engagement and performance across other retail channels.

How to Get Your Makeup Brand Refreshed

With over 20 years of expertise, MPlus Cosmetics partners with global color cosmetics brands from concept to launch, combining advanced formulations, co-engineered applicators, performance, quality, and regulatory expertise.

Ulta is pushing aggressively toward full-funnel integration, collapsing discovery, comparison and transaction into a single step within Google’s ecosystem.

Ulta Leans Into Google’s AI Checkout As Sephora Bets on ChatGPT Discovery

Retailers are racing to secure presence at the point of intent.

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

La Roche Posay Announces Retail Expansion

La Roche-Posay Expansion Retail for Access to Advanced Dermatological Skincare with In-Store Launch at Walmart Nationwide

The partnership marks a pivotal scaling moment for Erly, which has built early traction through founder-led activations, boutique distribution and strong repeat purchase rates in its first year on the market.

Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide

For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.

As trend cycles accelerate, assortments sprawl and omnichannel complexity becomes the norm, AI is emerging as a core operating lever, not a shiny experiment.

2026: The Year AI Decides Beauty’s Winners and Losers

"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."

COSRX Expands Amazon U.S. Lineup with Renewed Toner Pads

Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line

COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.

Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.

The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.

Investigations suggest a covert marketing strategy utilizing very young micro-influencers to encourage compulsive purchasing among vulnerable groups, specifically those under the age of 10 to 12.

Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'

The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.