Channels Sponsored by
In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.
Sales of U.S. prestige beauty products were $2.4 billion in Q3 201, a 6% increase from Q3 2013; fragrance "having a great run" heading into the holiday season.
Sluggish performance in Brazil contributed to softer results in Latin America.
An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.
Kline reports that alternate shopping channels and sub-channels have emerged as essential for the growth of brands; digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy.
"Beauty destination" designed, in part, to improve consumer access to the Avon brand; site to help educate and engage consumers and will be promoted through a multipronged digital media campaign.
Lubricants among the products that offer opportunities for personal care brands; retailers respond to growing consumer expectations of these products with larger intimate health sections.
Acquisition provides Murad with an opportunity to directly manage its growing business in prestige and professional channels in the U.K. and marks a strategic foothold for its planned expansion of existing operations in Europe.
Shampoos and conditioners continue to be the bedrock of hair care growth, but hair colorants and scalp care products and treatments are gaining share while newer online retail concepts capture consumers' imaginations.
According to The NPD Group, the growth of the U.S. prestige beauty market grew 5% in the second quarter of 2014 when compared to the second quarter of 2013 due to strong makeup growth.