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Dec 01, 2014 | 05:03 PM CST
EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.
Dec 01, 2014 | 04:10 PM CST
The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."
Nov 26, 2014 | 10:19 AM CST
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
Nov 25, 2014 | 05:12 PM CST
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
Nov 14, 2014 | 03:11 PM CST
In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.
Nov 14, 2014 | 02:43 PM CST
Sales of U.S. prestige beauty products were $2.4 billion in Q3 201, a 6% increase from Q3 2013; fragrance "having a great run" heading into the holiday season.
Oct 30, 2014 | 09:50 AM CDT
Sluggish performance in Brazil contributed to softer results in Latin America.
Oct 23, 2014 | 12:47 PM CDT
An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.
Oct 16, 2014 | 05:00 PM CDT
Kline reports that alternate shopping channels and sub-channels have emerged as essential for the growth of brands; digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy.
Oct 10, 2014 | 04:59 PM CDT
"Beauty destination" designed, in part, to improve consumer access to the Avon brand; site to help educate and engage consumers and will be promoted through a multipronged digital media campaign.