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Dec 22, 2014 | 01:50 PM CST
By: Victor Shaburov
Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.
Dec 03, 2014 | 02:17 PM CST
Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.
Dec 03, 2014 | 11:53 AM CST
According to Canadean, body care accounts for 70.6% of the Brazilian skin care market, and the desire to enhance appearance influences 28.8% of this consumption.
Dec 01, 2014 | 05:03 PM CST
EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.
Dec 01, 2014 | 04:10 PM CST
The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."
Nov 26, 2014 | 10:19 AM CST
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
Nov 25, 2014 | 05:12 PM CST
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
Nov 14, 2014 | 03:11 PM CST
In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.
Nov 14, 2014 | 02:43 PM CST
Sales of U.S. prestige beauty products were $2.4 billion in Q3 201, a 6% increase from Q3 2013; fragrance "having a great run" heading into the holiday season.
Oct 30, 2014 | 09:50 AM CDT
Sluggish performance in Brazil contributed to softer results in Latin America.