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Neiman Marcus announced the results from its first NM Beauty Awards, an online customer choice event where participants get to vote on their favorite beauty products. The competition allowed for the department store retailer to actively engage consumers, learning its audience’s favorite product picks.
The winners included:
The program, located at www.neimanmarcus.com/beautyawards, invited customers to vote on their favorite beauty products from 14 different categories including treatment products, eye and lip care, cleanser/makeup remover, powder (concealer, foundation), eye color, lip color, cheek color, tools, hair products, sun products, bath and body products, woman's fragrance, men's fragrance and men's grooming.
Each beauty product page on www.neimanmarcus.com included a link to vote. All beauty items are available online and in-store. By voting and filling out the enter-to-win form, consumers were automatically entered into a chance to win the most popular product from all 14 beauty award categories.