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Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.
The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."
Sales of U.S. prestige beauty products were $2.4 billion in Q3 201, a 6% increase from Q3 2013; fragrance "having a great run" heading into the holiday season.
Kline reports that alternate shopping channels and sub-channels have emerged as essential for the growth of brands; digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy.
Acquisition provides Murad with an opportunity to directly manage its growing business in prestige and professional channels in the U.K. and marks a strategic foothold for its planned expansion of existing operations in Europe.
According to The NPD Group, the growth of the U.S. prestige beauty market grew 5% in the second quarter of 2014 when compared to the second quarter of 2013 due to strong makeup growth.
Rhône Capital also has advised Elizabeth Arden that, subject to market conditions and applicable legal or regulatory approvals, it intends to increase its ownership of the company’s common stock over time.
See the Q4 and fiscal year end results for both The Estée Lauder Companies and Elizabeth Arden Inc., as well as results for Oriflame.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.