Belief in a Mission: Avon Marks 125 Years
By: Jeff Falk
Posted: July 13, 2011, from the July 2011 issue of GCI Magazine.
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We’ve seen some external research that indicates as the economy improves, consumers will be less likely to resume old spending habits on higher-priced products, especially if more affordable alternatives are available.
GCI: How does Avon’s values and guiding principles, very altruistic lists, impact how and what Avon produces? How are these values and principles applied when developing products? Does that resonate differently with consumers?
Avon: Avon’s vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally. Avon is a company where purpose and product are inextricably linked. Empowering women is central to everything the company does.
A key component of the Avon earnings opportunity (and path to financial independence) entails giving women the chance to sell breakthrough beauty products so they can build their businesses. Being financially empowered impacts not only a woman’s income but also her access to health care, educational opportunities and personal safety.
Avon strives to help women look and feel their best with its products and through its philanthropy, including its vital breast cancer and domestic violence initiatives.