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Belief in a Mission: Avon Marks 125 Years

By: Jeff Falk
Posted: July 13, 2011, from the July 2011 issue of GCI Magazine.
Avon Speaks to GCI

page 6 of 6

While we cater to the consumers who love us for our traditional portfolio of products, our renowned global R&D network works hard to bottle up its latest cutting-edge beauty breakthroughs. These breakthroughs often are introduced by way of extending our existing lines, refreshing the formulas for existing ones or even by creating new space ultimately offering Avon customers a comprehensive selection for each and every need. We didn’t start out with our range of recognized brand names like Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals and Mark, but they have certainly found their place in women’s makeup bags all over the world.

GCI: Is there a common thread that runs through the history of the Avon lady over the 125 years? Is there a common trait or drive?

Avon: Belief is the fuel that has propelled Avon to become the number-one direct selling company and the largest engine of economic opportunity for women on earth. As we enter our 125th year, we celebrate this belief in our company, our representatives and our future. We also celebrate our belief in our mission as the company for women to improve women’s lives and make a difference. Our belief in our purpose has been our guiding compass for 125 years and will continue be.