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Founded in 1981 with roots in affordable fine fragrances, PDC Brands has a portfolio of beauty and personal care brands in the fine fragrance, specialty and adult bath, and first aid categories in the mass market.
In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.
Kline reports that alternate shopping channels and sub-channels have emerged as essential for the growth of brands; digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy.
Lubricants among the products that offer opportunities for personal care brands; retailers respond to growing consumer expectations of these products with larger intimate health sections.
According to market researcher Diagonal Reports, strong consumer demand for hair management and control is transforming the global hair straightening market beyond recognition. It is no longer about just straightening, but a world of new terms and new outcomes.
See the Q4 and fiscal year end results for both The Estée Lauder Companies and Elizabeth Arden Inc., as well as results for Oriflame.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.
Limited edition Birchboxes featuring winners from the CEW’s 2014 Insiders’ Choice Beauty Awards will be available in August 2014.
Get Q2 2014 results from Nu Skin, Inter Parfums and Henkel, as well as half year 2014 results from Beiersdorf.
Fragrance is becoming an added benefit in cross-category beauty products, and fragrance products themselves are offering additional benefits as well, reports Mintel.