Cosmoprof North America (CPNA) announced YouBeauty.com will partner with CPNA’s Discover Beauty program to find brands for its new e-commerce site,BeautySage.com, which launches this spring.
As the Discover Beauty program celebrates its sixth year of matching specialty retailers with emerging beauty and skin care brands in 2012, its partnership with YouBeauty.com, which was created by Mehmet Oz, MD, and Michael Roizen, MD, in 2011 as a website that explores the link between beauty and science, will allow merchants from YouBeauty to attend Discover Beauty meetings and then choose three brands that best fit with the BeautySage philosophy. The three selected Discover Beauty brands will be promoted and carried by BeautySage as an exclusive offering and will be marketed to its customers for a limited time, whereby the top-selling brand will become a permanent addition to its assortment.
“The online commerce segment has shown tremendous growth in the past three years, and it’s expected to increase from $6.9 billion in 2010 to $9.6 billion by 2012, nearly a 40% jump. YouBeauty has managed to create such a unique point of difference in the online beauty landscape in such a short period of time. By implementing smart strategies and furthermore focusing on providing its audience with the sense of discovering beauty finds, the partnership with YouBeauty and Discover Beauty was very clear to me,” said Daniela Ciocan, director of marketing for SoGeoCos Americas/Cosmoprof North America. “Discover Beauty has solidified its position at the place where retailers find unique brands poised for success, while BeautySage will be mimicking the same philosophy by bringing cutting-edge products to its consumers along with a sense of discovery."