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“Interactive retailing is an innovative endeavor that will deliver our Coty Prestige brands to consumers in a convenient and accessible new way,” said Bernd Beetz, CEO, Coty Inc. “At Coty, we are always looking for the next big thing—be it a partnership or product—to build our portfolio and strengthen our business globally. HSN gives us a way to both meet our business goals and make the shopping experience as easy as possible for our consumers.”
Coty Prestige products will debut on HSN in the spring of 2008 with the launch of Lancaster 365 Cellular Elixir, an antiaging serum, and an assortment of Lancaster’s top selling European-made sun protection and self-tanning products. These products will also launch in U.S. department stores.
“Our goal is always to offer our customers exceptional products and bringing the Coty Prestige brands to our audience does precisely that,” said Mindy Grossman, CEO, IAC Retailing/HSN. “Between our network and HSN.com, we are uniquely positioned to not only introduce Coty Prestige products and demonstrate their use to millions of new customers, but can also share the insight and first-hand experience that consumers resonate with in a way simply not possible through traditional retail channels.”
Coty will have extensive involvement in the various shows airing on HSN. The beauty company will work hand-in-hand with the network to determine show concepts and in show development and production.