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P&G and PFSweb to Launch E-Commerce Learning Lab
Posted: January 15, 2010
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According to PFSweb research, consumers expect the brand Web sites they frequent to be the best sources of information about the full range of products offered, including access to packaging, size and product variations that meet their needs.
"Consumers today also want to be 'in-the-know' about upcoming new products and advancements and be able to readily gain access to promotional offers and other new and exciting product information," said Layton. "We will power the eStore through the Demandware e-commerce platform with best-of-breed features and functionality. The flexibility of the Demandware platform in combination with the PFSweb retail services and world-class infrastructure will enable the eStore to be an ideal environment to test and develop new concepts to address the ever expanding consumer dynamics."