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Apr 22, 2013 | 03:02 PM CDT

Engaging Consumers Via Mobile Methods

As mobile usage increases and shifts, CPG brands are using mobile advertising to target consumers and drive brand awareness to keep their products top of mind, according to a new report.

Apr 22, 2013 | 02:53 PM CDT

Cosmoprof North America Session to Focus on Digital Marketing

The session will teach attendees how to reframe conversations, budgets and efforts around online strategy based on brand objectives.

Apr 11, 2013 | 10:13 AM CDT

Beauty Industry Acquisition Targets Identified by Kline

Nancy Mills writes, “...a growing number of smaller cosmetic and toiletry companies are contemplating, developing, and/or executing exits. As such, 2013 portends to offer even greater deal flow as many companies look to invest in new growth opportunities.”

Apr 10, 2013 | 11:06 AM CDT

Focus on Hair Care Digital Branding in Europe from L2

This supplement from digital think tank L2 takes a deeper dive into industry trends and best practices in the EU 5 (France, Germany, Italy, Spain and the U.K.) hair care and color market.

Apr 04, 2013 | 10:59 AM CDT

New Beauty Collection from Swarovski, Clarins to Sparkle on HSN

The assortment of beauty products include the exclusive launch of Crystallize Your Lips, a collection of six new lipstick shades.

Apr 02, 2013 | 03:50 PM CDT

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Mar 22, 2013 | 03:49 PM CDT

Retailers Mine Consumer Feedback to Turn Data Into Gold

By: Daniela Ciocan

Does consumer feedback result in foolproof buying decisions?

Mar 22, 2013 | 03:18 PM CDT

Creating a Prestige Experience in the Digital Age

By: Michael Tarquinio

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

Mar 22, 2013 | 02:46 PM CDT

Net-A-Porter Adds Beauty Offerings

A highly select edit of 11 brands including Chantecaille, Natura Bissé, Aesop, Le Metier de Beaute, 3 Lab, Beauty Works West, Philip B, Joya, Ilia, Sarah Chapman and James Read will kickstart a phased launch.

Mar 22, 2013 | 09:08 AM CDT

Potential Broader View of ADA May Impact Online Retailers

The Wall Street Journal reports the U.S. Department of Justice expected to issue new regulations on website accessibility later in 2013, taking a broader view of the ADA's jurisdiction over websites; expanded boundaries of ADA already being tested in lawsuits.