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Feb 28, 2013 | 02:39 PM CST

L2 Ranks Hair Care Brands' Digital Success

The digital think tank L2 examined the digital presences of hair care and color brands to find what they are doing right—and wrong—across websites, digital marketing, mobile and social media.

Feb 26, 2013 | 10:27 AM CST

L'Oréal Seeks Greater Consumer Interactivity with New Website

The relaunch also features the beginning of an exclusive content production and syndication partnership between L'Oréal and AOL.

Feb 26, 2013 | 10:19 AM CST

Symphony IRI Tracks Consumer Retail Behavior for 2012

While the economic rebound slowly builds, consumers continue to play it safe and seek value overall in their retail purchases. With this in mind, brands, manufacturers and retailers need to make the value obvious up front, according to Symphony IRI.

Feb 26, 2013 | 10:11 AM CST

Suave Reteams with Fashion Star

The hair care brand is launching a special section of its website in conjunction with its partnership with NBC's Fashion Star to provide new trends, hairstyles and products to consumers.

Feb 20, 2013 | 11:08 AM CST

Luxury, Special Editions Spice Up Beauty Device Offerings

Kline tracks how the beauty device segment is encouraging more consumer engagement via exclusive options and gift-giving.

Feb 13, 2013 | 02:50 PM CST

Beauty Looks to the Past to See the Future

A GCI-moderated panel at Cosmoprof North America will look at how beauty trends of old are being revamped for a greater consumer impact in today's marketplace.

Feb 08, 2013 | 08:55 AM CST

Engaged, Informed Consumers to Be a Major 2013 Shopping Trend

“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.

Feb 04, 2013 | 11:33 AM CST

Social Beauty: How New Developments in Social Media are Changing the Industry

By: Imogen Matthews

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Jan 31, 2013 | 01:34 PM CST

Mary Kay's Website Gets an Anniversary Makeover

In honor of its 50th anniversary, Mary Kay is revamping its website.

Jan 29, 2013 | 10:37 AM CST

YouTube Gains Industry Appeal as "Vloggers" Push Prestige Beauty

Think tank L2 says beauty brands aren't only trying to get their products into the hands of "vloggers," or video bloggers, they are also peppering vlogger videos with InVideo ads.