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Jan 27, 2014 | 03:57 PM CST

Color Correct

By: Sara Mason

Bold and bright, soft and sweet, mismatched and perfectly paired—to the consumer, color stands for personalization, and they want it their way.

Jan 27, 2014 | 10:00 AM CST

Shopping On the Go: Digital Marketer Hibu Finds Only 41% of Beauty Sites Mobile-friendly

As more consumers seek mobile-enabled solutions, more beauty businesses need to look into optimizing their online presences.

Jan 15, 2014 | 09:49 AM CST

Strength in Digital Key to Winning in China's Beauty Market

According to a report from L2, 65% of personal care brands in China are constrained by outdated sites, limited social media integration and a fragmented approach to e-commerce.

Jan 14, 2014 | 10:27 AM CST

Just Bloom and Vichy Collaborate on Beauty Box for Women 40+

With a like-minded approach to beauty and wellness, the partnership with Just Bloom and Vichy allows the 40+ women to experience a unique skin care collection that caters to their targeted skin care needs, for graceful aging

Jan 09, 2014 | 10:23 AM CST

Playing Premium: Predictions for Premium Beauty Trends in 2014

Imogen Matthews Associates predicts trends for the 2014 premium beauty market.

Jan 08, 2014 | 09:44 AM CST

Special Edition Birchbox Pairs with Us Weekly to Celebrate 2014 Awards Season

Launching February 2014, the custom Birchbox will feature products hand-picked by Us Weekly beauty director Gwen Flamberg and will be inspired by the most iconic red carpet looks of the season.

Jan 08, 2014 | 09:24 AM CST

Facial Imaging Company ModiFace Debuts Makeup, Skin 3D Augmented Reality Mirrors

Aimed at helping beauty brands and retailers engage with consumers, this technology can simulate an instantaneous reflection that includes makeup products such as blushes, lipsticks and eye shadows, and anti-aging skin care effects such as dark spot correction and contouring.

Jan 03, 2014 | 09:32 AM CST

Beauty Blogs Wield Heavy Influence in the Russian Beauty Market

Euromonitor shares that, although the influence of bloggers on the Russian beauty market is often short term, beauty blogs are accelerating sales of certain brands in the country.

Dec 20, 2013 | 09:13 AM CST

Guthy-Renker Names New Chief Marketing Officer

In his new role, Jay Sung will help lead Guthy-Renker’s growth plan for 2014, as well as develop and implement marketing and brand strategies for the company's brands Proactiv+, Meaningful Beauty, Wen Haircare and Sheer Cover Studio worldwide.

Dec 19, 2013 | 10:28 AM CST

Pantene Announces Its #ShineStrong Campaign

On the heels of a popular viral video, hair care brand Pantene is launching a gender label-questioning marketing campaign called #ShineStrong.