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Spas Get Serious: Wellness

By: Sara Mason
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.

Scientific breakthroughs and a consumer obsession with health and vitality continue to keep the wellness industry busy. Consumers no longer look to spas for luxurious indulgence, but for antiaging treatments, stress relief and better health. With developments in medical esthetics, spas have carved quite a niche when it comes to experiencing total wellness. The medical industry recognizes the need for relaxation and in including spa and wellness services in new developments as well.

“Technology is moving forward so fast, enabling us to achieve things that we never could have thought were possible 10 years ago,” says Hannelore Leavy, executive director, Medical Spa Association.

As technologies go mainstream in a high-touch industry, the future is in high-quality, active, cosmeceutical-type products and services. Savvy spa-goers are driving the push. Consumers are more aggressive about fending off aging and are doing it at a much younger age, often starting preventive treatment in their 20s.

“This is one of the greatest opportunities in the market, as we have a broader base of consumers,” says Niquette Hunt, vice president of OTC products, Revance Therapeutics. “It’s not just ‘ladies who lunch’ anymore; everyone is participating actively, no matter their income or age.”

Medical Spa Boom