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Spas Get Serious: Wellness
By: Sara Mason
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.
page 7 of 10
EmerginC is one brand that uses cutting-edge technology as naturally and as safely as possible. The high-end cosmeceutical line has been repackaged in environmentally conscious paper and vegetable-based ink, and the reformulated concentrations contain no synthetic fragrances or dyes and new powerful botanical ingredients to create a naturally potent line—now featuring a “superior” form of vitamin C— that is better for skin.
EmerginC’s new eco-chic concept addresses the need for technologically advanced skin care with visible results, while allowing consumers to make choices that are healthy for their bodies and the environment. “As the consumer demand for organic products rises, today’s beauty industry retains a reverence for going green,” says Ian Lirenman, founder. It is an ongoing process for brands such as EmerginC. Lirenman, for one, is always on the lookout for new, more natural options, such as biodegradable plastic for the tubes.
It’s the right thing to do, and it’s good business. “Spas want to know what we are doing environmentally,” says Lirenman. “As the industry is moving in this direction, we want to be a company that takes action.”
In an effort to balance the greening of formulations with results-oriented spa care, “biological compatibility” is the new buzzword. “It’s not always about whether something is natural, but whether the body can use it,” says Trent.