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Spas Get Serious: Wellness

By: Sara Mason
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.

page 9 of 10

Going Home

Opportunities exist in home care, as well. “People like to be empowered with the tools to help themselves,” says Johnna Allen, marketing and sales director for Pharos Life Corporation, which launched the Tända light-therapy device for home use in September 2007. It’s a physician-directed product in 27 U.S. states and is available over-the-counter in Canada, but the company also is planning launches in Italy and France this year.

Used alone or in conjunction with skin care, dermatological devices provide consumers with antiaging, acne and hair removal solutions at home. Tools include microdermabrasion, microcurrents, bio-photo stimulation, LED, thermal energy, electrical stimulation, muscle stimulation, lasers and electrolysis treatment.

As consumers embrace the solutions that technology offers, products that work in conjunction with or complement these devices at home will have a broad range of market opportunities.

Better Equipped