Most Popular in:
Spa Trends in the Beauty Market
By: Imogen Matthews
Posted: August 28, 2008, from the March 2007 issue of GCI Magazine.
page 3 of 3
“There is a whole segment of consumers that buy into the concept that they can prolong the knife or the needle by using bioactives in their skin care,” says Lewis. Home care products believed to help delay professional treatments or extend treatment benefits are affordable at all price points. Lancôme’s Resurface Peel System costs $145 for eight treatments, just a fraction of the price of professional peels that may cost that amount for one session. Other examples include Roc Renewex Microdermabrasion System and Neutrogena Advanced Solutions Microdermabrasion, both priced below $30, yet comparable to prestige versions at almost three times the price.
The spa trend is one that is set to run and run, given the consumer’s interest in products that promote relaxation and well-being, as well as mimic prohibitively expensive cosmetic procedures. Euromonitor predicts future growth in retail spa products coming from previously exclusive salon treatments, with firming/anticellulite body care extending into at-home body wraps to help consumers look slimmer. Another new sector expected to benefit from the spa trend is sun care, with new product development coming from the professional salon sector.