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Ulta Beauty Rises Above U.S. Economic Hardship

By: Leslie Benson
Posted: October 16, 2008
Outside Ulta on State Street

Ulta Beauty opened its first multilevel store on State Street in downtown Chicago with a celebration on October 15, 2008, that featured street performers who entertained the long line of customers outside, awaiting the grand opening.

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“We’ll watch what happens there to make sure we have the products right and know how to cater to urban women,” Kirby concluded. “Then we’ll see what’s next…. We are in great shape in this economy, and we believe it will be hard for our competition to follow us.”