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Spa Trends in the Beauty Market

By: Imogen Matthews
Posted: March 5, 2007

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Day spas are getting in on the action with their own retail range of spa-inspired products. One of the best known is Bliss New York Spa, whose Blisslabs line has generated demand for at-home spa products. Several U.K. spas have also put their name to retail beauty care ranges, including Champneys, The Sanctuary and Nirvana. These aspirational products are in fact mass-market, selling through supermarkets and Alliance Boots, the leading U.K. pharmacy chain.

In the prestige beauty market, Caudalie, which opened its first Vinotherapie Spa in Bordeaux in 1999, is probably the best known spa brand. Caudalie skin care products were the first to use the vine-based technology that has since been adopted by other skin care brands. The secret is grape seeds, which are rich in polyphenols and said to be 10,000 times more powerful than vitamin E in combating free radicals.

In 2006, body care products were added to the Caudalie range, including an anticellulite product called Concentré Essential Minceur, inspired by the professional Vinotherapie spa treatments. The formulation is derived from 100% plant extracts, containing the active ingredients grape seed oil, geranium, and rosemary; toning essential oils of juniper berries; draining essential oils of lemon and lemongrass; and circulatory essential oil of cypress.

An interesting reverse development has been skin care brands opening their own versions of spas. Nivea Haus Hamburg offers consumers skin and hair treatments, hairstyling and makeovers using products from the extensive Nivea range. U.K. mass skin care brand Simple has recently opened its first Simple Spa in London’s Covent Garden. Instead of using and selling the retail range, a new premium range called Simple Therapy has been launched. These 26 luxurious beauty preparations based on a unique marine complex have been created specifically for the Simple Spa.

Moving into Retail
Beauty products that mimic office procedures such as facial peels and collagen fillers are parallel trends. “Many brands continue to launch products mimicking these procedures, from laser peels to lip plumpers,” says Wang. “This is a trend seen across all channels—mass, luxury, direct and specialty.”