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Specific Needs Drive Technology
Posted: August 7, 2007, from the August 2007 issue of GCI Magazine.
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“If clients have a positive salon visit experience—typically stemming from a solid, trusting relationship with their stylist—they are naturally more apt to purchase products from the same salon that provided them with such an amiable experience,” said Stamey.
Salons provide a unique opportunity for brands to build consumer loyalty through the experience provided by the stylist, and a symbiotic relationship thrives when brands offer the latest technologies and benefits that complement the stylist/consumer relationship.
