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According to The NPD Group, niche colognes and premium juices are among winners heading into Mother’s Day.
The fragrance company's largest markets—North America, Western Europe and Asia—saw sales increases of 28%, 24% and 29%, respectively, while Eastern Europe, the Middle East, and Central and South America reported sales increases of 96%, 9% and 41%, respectively.
For its perfumes and cosmetics division, LVMH saw organic revenue growth of 5%, while the selective retailing division also gained 17%.
As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.
An increased interest in skin care products are the primary driver for this growth in China's beauty market, followed closely by prestige makeup.
The reboot of "Basic Selling Skills for Fragrance" targets part-time sales associates and those new to selling fragrance.
Dynamism in toothpaste, hair care and perfume segments help volume growth; performance of direct sellers slips.
Transaction, valued at approximately $170 million, expected to result in a combined company that delivers better service and a broader range of product to its customers.
Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.
Market’s potential and consumers hungry for premium products attracts the world’s most significant beauty brands and retailers.