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Brand Name Personal Care Remains Preference for Hispanic Consumers

Posted: February 7, 2011

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However, lower-income Hispanics are still interested in saving a few dollars with multifunctional products—65% of those who earn $25,000–$49,999 are interested in two-in-one shampoo/conditioner and 83% would be more inclined to purchase toothpaste that can also serve as a mouthwash and whitener.