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Consumers Seeking ‘A Life in Balance,’ According to Trend Report

Posted: July 17, 2012

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Study of Consumer Behavior

Arylessence TrendWatch is conducted by continuing factor analysis of 35 published sources, editorial features in print and online, and consumer buying decisions. Trends in foods, beverages, ingredients, cuisine and menus are also analyzed. Data is collected and assembled by a team of five researchers, patterns are identified, and the trends defined.

“We study everything, every day of the year,” says Miller Burns. “We watch closely what is happening in fashion, beauty and cosmetics, fabrics and textiles, color, and home décor. When consumers actually do something—like buying a new outfit, changing their fine fragrance or painting a room—that is what we are looking for. Actions speak louder than words.”