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SymphonyIRI Quarterly MarketPulse Survey Finds Gen-Xers Practicing Frugal Ways

Posted: October 24, 2012

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”Millennials are trying to get their feet on the ground during a long and difficult economic season, so it makes sense that it is going to take them longer than older, more established shoppers to find firm financial footing,” concludes Viamari. “But, the good news is that all age groups are beginning to show signs of optimism, and that bodes well for CPG marketers that are looking to turn the page on The Great Recession.”