The 31-page report depicts Arylessence fragrance notes and distinctive colors for each of the 14 trends as well as advertising messaging and new product packaging for consumer brands that embody each trend’s defining qualities and characteristics.
The 14 deep trends for 2009 are:
- Beneficial Elements — About nourishing ingredients and science
- Culinary Fusion — Global culinary influences
- Cultural Connections — Merging of cultures and lifestyles
- Earth Origins — The natural essence of things
- Eco-consumerism — Sustainable lifestyles and environment
- Fem Fabulous — The power of women
- Give a Little — Making a difference in the world
- Life on Demand — Technology and innovation
- Local Source — Fair trade and sourcing
- New-stalgic — The marriage of new and nostalgia
- Sensory Allure — Desire for multi-sensory experiences
- Something Real — Authenticity and integrity
- Universal Luxe — Everyone wants a little luxury
- You-nique — About individuality and personal style
Beneficial Elements – Consumers seek brands and products that nurture and enrich the skin and achieve health and well-being with natural essences and minerals. A strong desire to “turn back the clock” translates into successful fragrance and product concepts that reflect the scientific links between nutrients and health.
Eco-consumerism – Consumers demand products that are sustainable and produced without negative impact on the environment. Eco-friendly textiles such as organic cotton, bamboo, organic denim, hemp and hand-dyed silk are transformed into products that have luxury and integrity. Fragrance ingredients are naturally sourced and produced with sustainable resources.
In the report, Arylessence perfumers describe and interpret the fragrance notes that reflect each trend and suggest how scents and fragrance themes will evolve in 2009 in consumer products.