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Arylessence Releases 2009 TrendWatch

Posted: June 20, 2008

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Beneficial Elements – Consumers seek brands and products that nurture and enrich the skin and achieve health and well-being with natural essences and minerals. A strong desire to “turn back the clock” translates into successful fragrance and product concepts that reflect the scientific links between nutrients and health.

Earth Origins – Consumers seek new experiences derived from the natural world around them and desire brands that touch and reflect nature. Emotional rewards come from a primary association with nature and all product components—including colors, designs and fragrances reflect environmental influences.

Eco-consumerism – Consumers demand products that are sustainable and produced without negative impact on the environment. Eco-friendly textiles such as organic cotton, bamboo, organic denim, hemp and hand-dyed silk are transformed into products that have luxury and integrity. Fragrance ingredients are naturally sourced and produced with sustainable resources.

In the report, Arylessence perfumers describe and interpret the fragrance notes that reflect each trend and suggest how scents and fragrance themes will evolve in 2009 in consumer products.