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NMI Cites Trends for 2009

Posted: January 7, 2009

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 After a protracted housing boom—which resulted in suburban sprawl, staggering commutes and isolated neighborhoods—consumers are seeking once again to reconnect with one another. From a resurgence in shared community living models, "the new communes," to a renewed interest in volunteerism, community gardens, YMCAs and other community centers, neighbors are looking for new and old ways to connect with other people.

3. Being here. Now.

From multitasking and the never-ending pace of work to the technological tools that constantly catapult us to another place and time, there is a growing recognition that we are being robbed of the present moment. To escape this preoccupation with either the past or the future, consumers are embracing metaphysics, such as Eckhart Tolle’s "A New Earth" or "The Power of Now", and are expressing a growing interest in eco-tourism, slow cooking and experiential consumption in an effort to be in the moment.

4. LOHAS 360

The tipping point of the fusion between personal health and planetary sustainability has arrived. Now more than ever, the distinction between the two paradigms is blurred as consumers include their own personal health as a microcosm and reflection of the health of the planet. Increasingly, consumers' values are resonating with companies that are able to fuse both a personal and planetary perspective into their brand/company offerings.

5. Clean sweep