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2007 Top Ten Hot Flavors & Fragrances

By: Bell Flavors & Fragrances
Posted: April 3, 2007

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1. The pomegranate fruit continues to grow in all market categories. This fruit was originally launched in the beverage industry. If the popularity of this fruit continues to grow, according to Bell, it will become a mainstream staple fruit in the category of cherries and apples.

2. The Acai berry was first brought to a mainstream audience when Oprah Winphrey discussed the fruit and its high levels of antioxidant properties. Today, the fruit is being launched in botanical shampoos and fruit pulp drinks. It is known by many as “the super fruit.”

3. The Goji berry, also known as the wolfberry, is starting to be recognized for its health benefits. This fruit is familiar to many processors from a few years back, but because of the current high antioxidant craze, this fruit is being revisited by many.

4. The Lulo fruit is an extremely popular fruit and bevarage ingredient in Colombia. Currently, the fruit is not as well know as Goji, but with South American tastes and aromas continuing to influence the U.S. market, it is only a matter of time before it becomes widely recognized.

5. Mamey fruit was originally discovered in Panama and unveiled to Europeans in 1529. The taste (a mix between apricot, peach and papaya) makes this it, possibly, the most acceptable to U.S. consumers.