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In My Opinion: Market Smart to Special Needs

By: Nadine Vogel
Posted: May 3, 2007, from the May 2007 issue of GCI Magazine.

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Keep in mind that although people with disabilities are now considered the largest minority market in the country, for corporate America they also represent a cause. As we have all heard from the results of the Cone Corporate Citizenship studies, when a firm’s marketing is tied to a cause, most Americans say that they have a more positive image of the company, are more likely to switch from one brand to another similar in price and quality, and it is important in where they shop.

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