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The travel and show season is upon us, and so my current thought process follows a pattern something like this: “Where am I supposed to be next week? What day is it? If it’s 8 am where I am, what time is it at home? Can I get on standby? What am I forgetting to do? In which pocket did I stuff whatever it is I need at the moment?” In short, I haven’t given much thought to things beyond the tasks at hand. However, when I attended The Pratt Institute—Luxe Pack “Art of Packaging Award” Gala honoring Coty Prestige for its “outstanding commitment to package design,” something got me thinking beyond my day-to-day.
Fragrance and fragrance packaging, not surprisingly, were at the forefront during the evening, and mistress of ceremonies Liz Cho, co-anchor of New York City’s WABC-TV Eyewitness News, said, “The fragrances on my perfume tray are a snapshot of my life.”
She went on to name the fragrances that marked eras and stages in her life. It’s been well-documented in these pages—as well as in the pages of GCI magazine’s sister publication Perfumer & Flavorist magazine—about the power of fragrance to evoke memories, but I think a broader range of beauty and personal care products, almost regardless of how everyday and mundane the product may be, approach that power.
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