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What are the differences (and similarities) between Sephora and MAC loyalists? How could each brand grow market share by connecting with their own—and each other’s—audiences?
The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.
Just For Men has announced the launch of Control GX, a shampoo that gradually reduces gray hair permanently using a new biomimicry innovation approach. The “smart shampoo” mimics the way universal pigment is held within a strand of hair to create natural hair color for every natural shade of hair except red.
This process eliminates the need for shade selection—one product works for all men.
Control GX gradually restores pigment to gray hairs that have no pigment by releasing a tiny amount of pigment with each shampoo, so over time the consumer can choose how often he uses Control GX to achieve the amount of gray reduction he wants. This process eliminates the need for shade selection—one product works for all men.
“Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray,” says Ralph Marburger of Combe's Just For Men brand. “It easily fits into the routine of any guy who wouldn't use a traditional hair color.”
Control GX is available nationwide as a shampoo ($7.99) and 2-in-1 shampoo/conditioner ($9.99) both online and in stores.
52% of Boomer women say that they use beauty products to look good. As this massive generation ages, the demand for beauty products is expected to grow.
Scent cocktails, multifunctional fragrances and gender-bending wafts usher the fragrance and perfume market into 2017.
While men in 2016 loved a good, full beard, the approaching year may be the time that some kiss the stubble goodbye.
7th Heaven’s Spearmint Deep Pore Cleansing Peel Off Mask and Dead Sea Rescue Mud Mask rinse or peel off in 15 to 20 minutes, taking dirt, debris and excess oil with them.
"Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs."
The beauty industry is an ideal that is normally associated with women, but as older men become more image-consciousness, 61% of them are working to be successful and look good at the same time.
Black Leopard aimed to package their products in a sleek, masculine, desirable and gender specific way that tied in strongly with the brand’s message.