GCI Magazine

Consumers Sponsored by

New in Consumers

May 16, 2017 | 11:37 AM CDT

Will Text for Razors, Gillette On Demand's New Shave Club Model

"This new service puts them in control without having to choose between convenience and flexibility, or between great quality and value.”

May 11, 2017 | 01:37 PM CDT

Why Amazon is the 2nd Most Popular App Among Teens and Millennials

When asked what apps they were currently using that they were not using a few months ago, Snapchat and Amazon were the top two answers.

May 10, 2017 | 10:43 AM CDT

U.S. Bath & Body Market Report

The rise of male grooming, multifunctional and natural products are creating dynamic growth.

Apr 27, 2017 | 01:25 PM CDT

U.S. Baby Product Market Gets Rattled

"My concern is that in baby products the income disparity in purchasing behavior is a microcosm of the major shifts we already see in retail, in politics and in our economy.”

Apr 05, 2017 | 11:28 AM CDT

Dove Launches First New US Category since 2010: Baby Dove

"Baby Dove wants to help build parents' confidence and encourage them to trust their way when it comes to doing what they think is best for their baby and themselves."

Mar 29, 2017 | 02:18 PM CDT

Finding the White Space in Natural Personal Care

By: Jack Corley, Custom Essence

How Olivina identified a niche (natural male grooming) and fast-tracked from formulation to shelf in nine months.

Mar 07, 2017 | 08:14 AM CST

Slideshow: MAC Loyalists vs Sephora Loyalists

By: Rochelle Bailis, Director of Content, Hitwise

What are the differences (and similarities) between Sephora and MAC loyalists? How could each brand grow market share by connecting with their own—and each other’s—audiences?

Feb 17, 2017 | 03:56 PM CST

How Millennial Men are Influencing the Fragrance Market

The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.

Feb 14, 2017 | 04:48 PM CST

Just for Men Gets Sudsy with Smart Shampoo Technology

Just for Men Gets Sudsy with Shampoo Technology

Just For Men has announced the launch of Control GX, a shampoo that gradually reduces gray hair permanently using a new biomimicry innovation approach. The “smart shampoo” mimics the way universal pigment is held within a strand of hair to create natural hair color for every natural shade of hair except red. 

This process eliminates the need for shade selection—one product works for all men.

Control GX gradually restores pigment to gray hairs that have no pigment by releasing a tiny amount of pigment with each shampoo, so over time the consumer can choose how often he uses Control GX to achieve the amount of gray reduction he wants. This process eliminates the need for shade selection—one product works for all men.

“Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray,” says Ralph Marburger of Combe's Just For Men brand. “It easily fits into the routine of any guy who wouldn't use a traditional hair color.”

Control GX is available nationwide as a shampoo ($7.99) and 2-in-1 shampoo/conditioner ($9.99) both online and in stores.

Feb 14, 2017 | 04:13 PM CST

Beauty Boom: How Baby Boomers Shop for Products

52% of Boomer women say that they use beauty products to look good. As this massive generation ages, the demand for beauty products is expected to grow.