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"Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs."
The beauty industry is an ideal that is normally associated with women, but as older men become more image-consciousness, 61% of them are working to be successful and look good at the same time.
Black Leopard aimed to package their products in a sleek, masculine, desirable and gender specific way that tied in strongly with the brand’s message.
Premium skin care, on the other hand, offers more secure opportunities for brands.
8,520 women were asked to view images of men with various stages of facial hair—clean shaven, light stubble, heavy stubble and full beards. Read on to learn the opinions they formed.
A scent for her, a scent for him, a scent for you and a scent for me! PeterJacobs’ Imperial Black Eau De Parfum and Imperial White Eau De Parfum are fragrances for women and men to wear at any time of day or night.
How can brands innovate when the old rules no longer apply?
Facial and body hair, like hairstyles and clothing carefully chosen every day, are also subject to fashion. Today, not only hipsters have taken possession of it, but even the great champions of the metrosexual trend a few years ago, have succumbed to the tyranny of the beard and would like to look like the perfect Victorian gentlemen from London newly transferred to the 21st century.
Whether they are flavor savers, double chin cover-ups, testosterone indicators or just plain fashionable, beards have specific cleaning and conditioning needs, for which Evonik has developed novel formulas.
Splish splash, men, come take a bath with Olivina's newly launched, natural Olivina Men line. The multifunctional collection saves time and all products are scented with essential oils inspired by the wood-aging traditions of American distilleries.