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Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.
New research from Mintel reveals that 42% of black consumers have tried or would be interested in trying anti-aging hair products, a higher percentage of those interested in anti-aging skin care; many companies missing the mark and missing culturally relevant messaging.
Diagonal Reports believes that the beauty industry and the consumer are out of sync, reporting that consumers view beauty by functional need rather than by category. This finding is reported in its Lexicon of Beauty 2015-2025, which remaps the beauty industry according to function.
As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.
Scented beauty product usage is much more far-reaching that fine fragrance usage, according to The NPD Group, but consumers typically are using these products in conjunction with each other.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.
As India continues to gain prominence on the global beauty stage, markets such as hair care, skin care, natural/organic and men’s care are all seeing shifts there.
The Super Bowl champ quarterback is the face of a new marketing campaign for Braun that aims to encourage men to greatness via good hygiene and grooming.
The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.
Mintel home and personal care analyst Gaby Elani focuses in on the personal care needs of dads and kids—and what would make their lives easier.