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NPD Group reports that U.S. beauty shopping declined in 2014 to reach the lowest level of shoppers since 2008; cuts are occurring in makeup and fragrance.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.
Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.
Uneven skin is a common complaint for women today. However, treatment for uneven skin will differ depending on the underlying causes. A clinician assesses common concerns for women relating to evenness of skin tone, providing insights on creating products that better address those concerns.
The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.
New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
Personal care down 1% but baby wipes post double-digit growth.
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.