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Apr 05, 2017 | 11:28 AM CDT

Dove Launches First New US Category since 2010: Baby Dove

"Baby Dove wants to help build parents' confidence and encourage them to trust their way when it comes to doing what they think is best for their baby and themselves."

Mar 29, 2017 | 02:18 PM CDT

Finding the White Space in Natural Personal Care

By: Jack Corley, Custom Essence

How Olivina identified a niche (natural male grooming) and fast-tracked from formulation to shelf in nine months.

Mar 07, 2017 | 08:14 AM CST

Slideshow: MAC Loyalists vs Sephora Loyalists

By: Rochelle Bailis, Director of Content, Hitwise

What are the differences (and similarities) between Sephora and MAC loyalists? How could each brand grow market share by connecting with their own—and each other’s—audiences?

Feb 17, 2017 | 03:56 PM CST

How Millennial Men are Influencing the Fragrance Market

The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.

Feb 14, 2017 | 04:48 PM CST

Just for Men Gets Sudsy with Smart Shampoo Technology

Just for Men Gets Sudsy with Shampoo Technology

Just For Men has announced the launch of Control GX, a shampoo that gradually reduces gray hair permanently using a new biomimicry innovation approach. The “smart shampoo” mimics the way universal pigment is held within a strand of hair to create natural hair color for every natural shade of hair except red. 

This process eliminates the need for shade selection—one product works for all men.

Control GX gradually restores pigment to gray hairs that have no pigment by releasing a tiny amount of pigment with each shampoo, so over time the consumer can choose how often he uses Control GX to achieve the amount of gray reduction he wants. This process eliminates the need for shade selection—one product works for all men.

“Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray,” says Ralph Marburger of Combe's Just For Men brand. “It easily fits into the routine of any guy who wouldn't use a traditional hair color.”

Control GX is available nationwide as a shampoo ($7.99) and 2-in-1 shampoo/conditioner ($9.99) both online and in stores.

Feb 14, 2017 | 04:13 PM CST

Beauty Boom: How Baby Boomers Shop for Products

52% of Boomer women say that they use beauty products to look good. As this massive generation ages, the demand for beauty products is expected to grow.

Jan 20, 2017 | 11:32 AM CST

Waft This Way: Women’s Fragrance Trends Report

Fragrance Trends

Scent cocktails, multifunctional fragrances and gender-bending wafts usher the fragrance and perfume market into 2017.

Dec 16, 2016 | 11:56 AM CST

2017: Bye, Bye Beard-y?

While men in 2016 loved a good, full beard, the approaching year may be the time that some kiss the stubble goodbye.

Dec 15, 2016 | 04:55 PM CST

Masked Men

Masked Men

7th Heaven’s Spearmint Deep Pore Cleansing Peel Off Mask and Dead Sea Rescue Mud Mask rinse or peel off in 15 to 20 minutes, taking dirt, debris and excess oil with them.

Nov 30, 2016 | 10:59 AM CST

The Gents Place Plans for Expansion Amid Rising Male Grooming Habits


"Male grooming is a booming, multi-billion dollar industry as more men are looking for concepts that cater to their needs."