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Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.
According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.
In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.
In honor of the Movember charity organization, Euromonitor International is posting weekly articles related to men's grooming and in the Nov. 6, 2014, blog post, analyst Nicole Tyrimou explores whether the men's care segment is ready to move beyond the basics.
The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.
Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.
Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.
New research from Mintel reveals that 42% of black consumers have tried or would be interested in trying anti-aging hair products, a higher percentage of those interested in anti-aging skin care; many companies missing the mark and missing culturally relevant messaging.