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Consumers

New in Consumers (page 12 of 44)

Jun 20, 2013 | 02:06 PM CDT

US Beauty Consumers Analyzed in New Infographic

Look deeper into the buying habits of today's U.S. beauty shopper.

Jun 19, 2013 | 10:44 AM CDT

Olay Uses to Twitter to Promote Olay Pro-X Even Skin Tone to Latinas

Skin care brand Olay and Latina personality Evette Rios are hosting a Twitter discussion about how Rios maintains her youthful, radiant skin.

Jun 18, 2013 | 09:33 AM CDT

Kline Gets Its Hands Dirty Digging into the DIY Trend

Beauty devices are one of the elements at the heart of the DIY, at-home beauty trend.

Jun 17, 2013 | 02:34 PM CDT

Birchbox Goes Hollywood with New Partnership

For its July 2013 men's and women's offerings, Birchbox is collaborating with USA Network TV show Suits.

Jun 14, 2013 | 10:18 AM CDT

NPD Report Finds Men's Fragrance Sales Up, But Nearly 40% Still Don't Wear Fragrance

The report also shows that men who wear fragrance are heavily influenced in that decision by key people in their lives.

Jun 13, 2013 | 09:31 AM CDT

PZ Cussons Sees Positive Movement in New Trading Update

The company achieved revenue and profit growth in Europe, Africa and Asia, and its beauty business has expanded into new distribution channels.

Jun 11, 2013 | 10:15 AM CDT

Men's Skin Care to Help Drive Global Beauty Growth

In a blog post from Euromonitor, Geok Leng discusses the hot spots for men's skin care, as well as what brands are taking advantage of new trends and where the industry can expect this segment to go next.

Jun 10, 2013 | 03:41 PM CDT

Multilayered Digital Campaign Spells Success for Nivea Men

Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 10:40 AM CDT

The Future of Big Data and Beauty: Data Driven Beauty

By: Emily Coleman, Jacqueline Chan, Courtney Das, …

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?