Consumers:
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Consumers
New in Consumers (page 17 of 33)
Dec 14, 2010 | 10:28 AM CST
L’Oréal Unveils New Research and Innovation Strategy
Company's goal is to reach one billion new consumers; consumer at the heart of new strategy, which notes need for in-depth knowledge of the culture, needs and preferences of Chinese, Indian and Brazilian consumers.
Dec 06, 2010 | 01:38 PM CST
Social Outbound Engagement and the Beauty Industry
By: Nate Myers and Ron Robinson
With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.
Dec 06, 2010 | 01:23 PM CST
Ethnic Skin Care: An Opportunity for Personal Connection
By: Elle Morris
Despite the potential of the ethnic beauty market, the needs of this varied consumer demographic are yet to be fully met.
Dec 06, 2010 | 12:41 PM CST
Trend Horizons
By: Abby Penning
The movements, trends and forces that continue to shape the industry.
Nov 18, 2010 | 12:03 PM CST
More Trend Horizons
By: Jeff Falk
The movements, trends and forces that continue to shape the industry.
Nov 09, 2010 | 03:32 PM CST
Insuring Market Position
By: Abby Penning
What untapped markets could your brand touch with the right brand ambassador?
Nov 09, 2010 | 03:20 PM CST
Interactive Marketing Partnership Engages Consumers by Engaging Their Talents
By: Jeff Falk
Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.
Nov 05, 2010 | 11:34 AM CDT
The Mystique of Mainstream Middle Eastern Beauty
By: Liz Grubow
A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.
Nov 05, 2010 | 10:49 AM CDT
Quality: Key to Connecting with Fragrance Consumers
By: Jeb Gleason-Allured
Looking back on ck one and Tom Ford Grey Vetiver, Firmenich perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and connecting with consumers.
Nov 05, 2010 | 09:36 AM CDT
Premium Positioning; Innovative Retail Hallmarks of Middle East Beauty Market
By: Gayatri Bhasin, Euromonitor International
Market’s potential and consumers hungry for premium products attracts the world’s most significant beauty brands and retailers.