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New in Consumers (page 27 of 38)
Jul 08, 2009 | 11:24 AM CDT
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 30, 2009 | 11:06 AM CDT
Unity Marketing reports that the new paradigm in the luxury market is going to center around delivering new values to the luxury shoppers; discounts and sales won't be enough. Luxury brands will need to realign brands with the new values that more thoughtful, careful and selective affluent shoppers hold.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.
Jun 05, 2009 | 04:35 PM CDT
By: Carrie Lennard, Euromonitor International
Heightened consumer price sensitivity impacts the global cosmetics and toiletries market.
May 27, 2009 | 10:07 AM CDT
Report shows that growth will likely be sluggish through 2010 before a strong upswing; consumers curtail spending but are not ignoring innovative and sophisticated new products.
May 20, 2009 | 03:19 PM CDT
NPD reports that Internet shopping offers opportunities in beauty market; ease and product availability continues to drive Internet shoppers, whose spend continues to rise.
May 13, 2009 | 04:07 PM CDT
By: Jeb Gleason-Allured
Fashion Group International’s recent Beauty Game Changers event explored brand success in the current economic environment and trends impacting ongoing success.