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Consumers

New in Consumers (page 27 of 44)

Apr 07, 2011 | 12:11 PM CDT

Aspirational Consumers Turn Nostalgic

By: Miriam Quart

With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.

Apr 01, 2011 | 11:41 AM CDT

Lauder Assumes Worldwide License for Ermenegildo Zegna Fragrance

Exclusive worldwide license provides Estée Lauder global rights to market fragrances under the Ermenegildo Zegna Group's brands and develop new product lines in the grooming segment.

Mar 29, 2011 | 11:51 AM CDT

Inter Parfums to Develop Line for Lane Bryant

Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.

Mar 08, 2011 | 11:26 AM CST

Toxicology in the Age of Twitter

By: Steve Herman

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

Mar 08, 2011 | 10:17 AM CST

Testing, Testing ... 1, 2, 3

By: Alisa Marie Beyer

Product concept testing is the key to turning a good idea into a winning reality.

Mar 07, 2011 | 04:00 PM CST

Learning From France’s Savvy Beauty Consumers

By: Eva Martin Fernandez

How consumer insights gleaned from French consumers impact packaging decisions and strategies.

Feb 22, 2011 | 09:23 AM CST

CEW Newsmakers Discuss Retail; Today's Consumers

By: Nancy Jeffries

Carmen Bauza, Walmart, and Muriel Gonzalez, Macy's, discuss online retail, social media, indie lines and offering regional brands to connect with regional customers.

Feb 07, 2011 | 04:57 PM CST

Brand Name Personal Care Remains Preference for Hispanic Consumers

Despite lower-than-average household income level, U.S. Hispanics indexed higher than non-Hispanics in the consumption of personal care products in 2009; Hispanics have consistently increased spending on personal care products in the past six years.

Jan 27, 2011 | 12:25 PM CST

CEW Explores Digital Beauty

CEWDigitalBeautyPanel_12711
By: Nancy Jeffries

Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.