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Consumers

New in Consumers (page 3 of 44)

Jun 10, 2014 | 09:55 AM CDT

More Women Than Ever Looking at Pore Size

According to new research from L'Oréal Paris, nearly half of women (45%) wish they could change the size of their pores.

Jun 10, 2014 | 09:50 AM CDT

BrandSpark Measures "America's Most Trusted" Brands in Beauty for 2014

According to BrandSpark, for health & beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a fair price.

Jun 04, 2014 | 04:33 PM CDT

Men's Beauty

By: Simone Bolotin (group leader), Colleen Celenta…

Men in the United States are evolving, and the beauty industry must evolve with them.

Jun 04, 2014 | 03:09 PM CDT

Engaging the New Beauty Consumer

By: Roshini Greenwald (group leader), Jacquelyne S…

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

Jun 03, 2014 | 09:22 AM CDT

Grooming Traditions Continue to Be Passed from Dad to Son

While the father-son grooming tradition is supported by half of all dads today, a study from grooming brand Wahl and Opinion Research Corporation suggests more dads will be embracing this tradition in years to come.

May 30, 2014 | 11:19 AM CDT

Kline Seeks M&A as Opportunities for Growth in Today’s Beauty Market

Market research firm Kline & Company shared the 2014 growth opportunities section of its cosmetics and toiletries market report, pinpointing niche brands and M&A opportunities as areas to watch.

May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Apr 24, 2014 | 11:43 AM CDT

Speed Stick Gear Goes Extreme with YouTube Filmmaker Devin Graham

Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

Apr 16, 2014 | 10:15 AM CDT

People's Perceived Attractiveness Greatly Affects Their Self Confidence, Researchers Find

Professor Margaret Neale and doctoral student Peter Belmi of the Stanford Graduate School of Business found seeing yourself as physically attractive leads you to believe you belong in a higher social class.

Apr 15, 2014 | 11:40 AM CDT

Gillette Re-ups Its Marketing Collaboration with McLaren Mercedes

The two brands are extending their partnership to bring to life an innovative marketing campaign focused on "Precision Engineering."