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May 29, 2014 | 04:23 PM CDT
By: Sourabh Sharma and Scott Garrison
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
Apr 24, 2014 | 11:43 AM CDT
Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.
Apr 16, 2014 | 10:15 AM CDT
Professor Margaret Neale and doctoral student Peter Belmi of the Stanford Graduate School of Business found seeing yourself as physically attractive leads you to believe you belong in a higher social class.
Apr 15, 2014 | 11:40 AM CDT
The two brands are extending their partnership to bring to life an innovative marketing campaign focused on "Precision Engineering."
Apr 09, 2014 | 12:27 PM CDT
Unilever beauty brand Dove conducted a social experiment that illustrates the ongoing conflict women have with recognizing their beauty.
Apr 08, 2014 | 02:48 PM CDT
Known as Semana Santa, the week before Easter is celebrated in Mexican culture—and it has been shown as a shopping opportunity that helps beauty shine, according to The NPD Group.
Mar 04, 2014 | 09:06 AM CST
Alba will be featured in a new integrated campaign for Braun that will run across TV, print and online channels, as well as in-store, rolling out staring in March 2014.
Feb 27, 2014 | 11:32 AM CST
Taking inspiration from retro shapes edited to have a markedly modern flair, American Crew’s new Independent Collection features three new cuts.
Feb 27, 2014 | 11:02 AM CST
Gillette has teamed with Variety magazine on the new Leading Man Cam, offering an up-close look at the well-groomed faces of some of Hollywood’s leading men during awards season.
Feb 27, 2014 | 10:57 AM CST
The Orgullosa program unveiled its Nueva Latina campaign, an initiative that aims to empower women to define what it means to be a bicultural, modern Latina—the Nueva Latina.