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New in Consumers (page 3 of 32)
Feb 26, 2013 | 10:19 AM CST
While the economic rebound slowly builds, consumers continue to play it safe and seek value overall in their retail purchases. With this in mind, brands, manufacturers and retailers need to make the value obvious up front, according to Symphony IRI.
Feb 25, 2013 | 11:42 AM CST
The soccer club has entered into a sponsorship deal with the men's skin care brand, representing its products and promotion in a three-year partnership.
Feb 22, 2013 | 10:29 AM CST
The Renfrew Center Foundation released the results of a survey showing the attitudes and use of makeup by girls ages eight to 18; positives and negatives of the survey have implications for beauty brands.
Feb 22, 2013 | 10:13 AM CST
The second Mederma Wear Your Skin Proudly survey found 44% of women felt improving the appearance of their skin imperfections such as scars and stretch marks, would help improve their overall self-confidence, compared with only 25% of men.
Feb 20, 2013 | 11:03 AM CST
The collection, to debut later in 2013, targets tweens and teens and will feature Paul Frank's iconic monkey mascot Julius.
Feb 18, 2013 | 12:00 PM CST
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.
Feb 13, 2013 | 04:04 PM CST
Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.
Feb 12, 2013 | 04:46 PM CST
More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.
Feb 08, 2013 | 10:34 AM CST
TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.
Feb 08, 2013 | 08:55 AM CST
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.