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New in Consumers (page 3 of 43)

Mar 04, 2014 | 09:06 AM CST

Braun Targets Women by Signing Jessica Alba as a Beauty Ambassador

Alba will be featured in a new integrated campaign for Braun that will run across TV, print and online channels, as well as in-store, rolling out staring in March 2014.

Feb 27, 2014 | 11:32 AM CST

American Crew Highlights Hot Hair Trends for Men in 2014

Taking inspiration from retro shapes edited to have a markedly modern flair, American Crew’s new Independent Collection features three new cuts.

Feb 27, 2014 | 11:02 AM CST

Gillette Looks to Hollywood Style in New Variety Partnership

Gillette has teamed with Variety magazine on the new Leading Man Cam, offering an up-close look at the well-groomed faces of some of Hollywood’s leading men during awards season.

Feb 27, 2014 | 10:57 AM CST

P&G's Orgullosa Campaign Caters to "Nueva Latinas"

The Orgullosa program unveiled its Nueva Latina campaign, an initiative that aims to empower women to define what it means to be a bicultural, modern Latina—the Nueva Latina.

Feb 25, 2014 | 12:11 PM CST

Tapping Into the Potential of Older Beauty Consumers

Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.

Feb 24, 2014 | 10:15 AM CST

Man Power: Men Becoming a Larger Factor in Household Purchasing Decisions

According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.

Feb 21, 2014 | 04:42 PM CST

Manly Packaging

By: Sara Mason

Brand packaging that connects with men requires a straightforward message, masculine shapes and functional elements with a little personality.

Feb 21, 2014 | 03:52 PM CST

Insights to Men's Grooming

By: Tom Wilscam

A brief look at the grooming habits of men around the world by a man who’s been there.

Feb 21, 2014 | 03:37 PM CST

It's a Man's World: Men's Grooming Breaks New Ground

By: Rob Walker, Euromonitor International

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

Feb 21, 2014 | 02:00 PM CST

Jaguars, Obsession and Men's Care

By: Jeff Falk

Connecting the dots between the animal brain, fragrance and men's grooming products.