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New in Consumers (page 3 of 32)
Feb 26, 2013 | 10:19 AM CST
Symphony IRI Tracks Consumer Retail Behavior for 2012
While the economic rebound slowly builds, consumers continue to play it safe and seek value overall in their retail purchases. With this in mind, brands, manufacturers and retailers need to make the value obvious up front, according to Symphony IRI.
Feb 25, 2013 | 11:42 AM CST
Beiersdorf's Nivea Men Looking to Make a Connection Through Real Madrid
The soccer club has entered into a sponsorship deal with the men's skin care brand, representing its products and promotion in a three-year partnership.
Feb 22, 2013 | 10:29 AM CST
Survey Looks at the Makeup Habits of Girls
The Renfrew Center Foundation released the results of a survey showing the attitudes and use of makeup by girls ages eight to 18; positives and negatives of the survey have implications for beauty brands.
Feb 22, 2013 | 10:13 AM CST
Skin Imperfections Affect Women's Self-confidence More Than Men's, According to Survey
The second Mederma Wear Your Skin Proudly survey found 44% of women felt improving the appearance of their skin imperfections such as scars and stretch marks, would help improve their overall self-confidence, compared with only 25% of men.
Feb 20, 2013 | 11:03 AM CST
Paul Frank to Debut Cosmetics Line Via Lotta Luv Beauty
The collection, to debut later in 2013, targets tweens and teens and will feature Paul Frank's iconic monkey mascot Julius.
Feb 18, 2013 | 12:00 PM CST
Carly Rae Jepsen Becomes Ambassador for Burt's Bees Brand Güd
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.
Feb 13, 2013 | 04:04 PM CST
Nail Care Boom Leads to New Beauty Publication
Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.
Feb 12, 2013 | 04:46 PM CST
More Global Consumers Interested in "Creating It Myself"
More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.
Feb 08, 2013 | 10:34 AM CST
Spending Habits of Hair Care Consumers Examined
TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.
Feb 08, 2013 | 08:55 AM CST
Engaged, Informed Consumers to Be a Major 2013 Shopping Trend
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.