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New in Consumers (page 31 of 47)

Jan 19, 2011 | 12:36 PM CST

The Sweet Smell of Your Brand’s Success

By: Abby Penning

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

Jan 19, 2011 | 09:36 AM CST

Unexpected Consumer Insights Revealed in Kline’s New Research

New research methodology reveals that consumers know an innovative product (in their definition of innovative) when they see one, but innovation is not foremost in all consumers’ minds.

Jan 11, 2011 | 10:52 AM CST

Crunch Time: Packaging and Consumer Engagement

By: Jeff Falk

Is anything as simple as it seems--particularly in introducing something new in packaging to consumers with so many choices?

Dec 14, 2010 | 10:28 AM CST

L’Oréal Unveils New Research and Innovation Strategy

Company's goal is to reach one billion new consumers; consumer at the heart of new strategy, which notes need for in-depth knowledge of the culture, needs and preferences of Chinese, Indian and Brazilian consumers.

Dec 06, 2010 | 01:38 PM CST

Social Outbound Engagement and the Beauty Industry

By: Nate Myers and Ron Robinson

With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.

Dec 06, 2010 | 01:23 PM CST

Ethnic Skin Care: An Opportunity for Personal Connection

By: Elle Morris

Despite the potential of the ethnic beauty market, the needs of this varied consumer demographic are yet to be fully met.

Dec 06, 2010 | 12:41 PM CST

Trend Horizons

By: Abby Penning

The movements, trends and forces that continue to shape the industry.

Nov 18, 2010 | 12:03 PM CST

More Trend Horizons

By: Jeff Falk

The movements, trends and forces that continue to shape the industry.

Nov 09, 2010 | 03:32 PM CST

Insuring Market Position

By: Abby Penning

What untapped markets could your brand touch with the right brand ambassador?

Nov 09, 2010 | 03:20 PM CST

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.