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New in Consumers (page 31 of 47)

Dec 06, 2010 | 01:38 PM CST

Social Outbound Engagement and the Beauty Industry

By: Nate Myers and Ron Robinson

With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.

Dec 06, 2010 | 01:23 PM CST

Ethnic Skin Care: An Opportunity for Personal Connection

By: Elle Morris

Despite the potential of the ethnic beauty market, the needs of this varied consumer demographic are yet to be fully met.

Dec 06, 2010 | 12:41 PM CST

Trend Horizons

By: Abby Penning

The movements, trends and forces that continue to shape the industry.

Nov 18, 2010 | 12:03 PM CST

More Trend Horizons

By: Jeff Falk

The movements, trends and forces that continue to shape the industry.

Nov 09, 2010 | 03:32 PM CST

Insuring Market Position

By: Abby Penning

What untapped markets could your brand touch with the right brand ambassador?

Nov 09, 2010 | 03:20 PM CST

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Nov 05, 2010 | 11:34 AM CDT

The Mystique of Mainstream Middle Eastern Beauty

By: Liz Grubow

A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.

Nov 05, 2010 | 10:49 AM CDT

Quality: Key to Connecting with Fragrance Consumers

Harry Fremont
By: Jeb Gleason-Allured

Looking back on ck one and Tom Ford Grey Vetiver, Firmenich perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and connecting with consumers.

Nov 05, 2010 | 09:36 AM CDT

Premium Positioning; Innovative Retail Hallmarks of Middle East Beauty Market

By: Gayatri Bhasin, Euromonitor International

Market’s potential and consumers hungry for premium products attracts the world’s most significant beauty brands and retailers.

Nov 04, 2010 | 09:22 AM CDT

Mintel Predicts Trends for Consumer Packaged Goods

Themes include reduction of some ingredients, defining natural and blurring category expectations.