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New in Consumers (page 31 of 38)
Nov 14, 2008 | 12:23 PM CST
Skin Care Brand Focuses on Male Luxury Consumers
By: Leslie Benson
Profile: Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.,
Nov 13, 2008 | 02:07 PM CST
Dove Campaigns Through Wal-Mart Site
Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.
Nov 04, 2008 | 11:14 AM CST
Pet Care's New Pedigree
By: Leslie Benson
From John Masters Organics’ DogPoo shampoo to P&G’s Febreze Pet Odor Eliminator line—professional and mass beauty brands are expanding into the pet care segment.
Nov 03, 2008 | 10:45 AM CST
Study Shows Skin Creams Can Cause Skin Dryness
New research from Izabela Buraczewska at Uppsala University in Sweden has shown that normal skin can become drier from the use of some types of creams.
Nov 03, 2008 | 09:56 AM CST
Beyond Personal Grooming: Spongeables Expands into Pet Care
By: Leslie Benson, with input from Lynne Merrill
By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.
Oct 30, 2008 | 11:52 AM CDT
Sephora Adds Matte for Men Skin Care Line
Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.
Oct 30, 2008 | 10:28 AM CDT
Oct 15, 2008 | 09:47 AM CDT
NPD Group: 26% Plan to Spend Less This Holiday Season
The NPD Group, Inc., a market research company, released the results of its annual survey of consumers' holiday spending intentions.
Oct 14, 2008 | 11:50 AM CDT
Marketing Matters: Understanding the Power of G2G
By: Alisa Marie Beyer
Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.
Oct 10, 2008 | 04:38 PM CDT
Beauty Advertising That Gets Results
By: Alisa Marie Beyer
Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?