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New in Consumers (page 35 of 46)
Aug 11, 2009 | 12:48 PM CDT
Company launches product concepts for strategic marketing application.
Jul 13, 2009 | 09:41 AM CDT
Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.
Jul 10, 2009 | 09:32 AM CDT
Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.
Jul 08, 2009 | 11:24 AM CDT
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 30, 2009 | 11:06 AM CDT
Unity Marketing reports that the new paradigm in the luxury market is going to center around delivering new values to the luxury shoppers; discounts and sales won't be enough. Luxury brands will need to realign brands with the new values that more thoughtful, careful and selective affluent shoppers hold.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.
Jun 05, 2009 | 04:35 PM CDT
By: Carrie Lennard, Euromonitor International
Heightened consumer price sensitivity impacts the global cosmetics and toiletries market.