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May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Apr 24, 2014 | 11:43 AM CDT

Speed Stick Gear Goes Extreme with YouTube Filmmaker Devin Graham

Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

Apr 16, 2014 | 10:15 AM CDT

People's Perceived Attractiveness Greatly Affects Their Self Confidence, Researchers Find

Professor Margaret Neale and doctoral student Peter Belmi of the Stanford Graduate School of Business found seeing yourself as physically attractive leads you to believe you belong in a higher social class.

Apr 15, 2014 | 11:40 AM CDT

Gillette Re-ups Its Marketing Collaboration with McLaren Mercedes

The two brands are extending their partnership to bring to life an innovative marketing campaign focused on "Precision Engineering."

Apr 09, 2014 | 12:27 PM CDT

New Dove Social Experiment Shows Beauty is a State of Mind

Unilever beauty brand Dove conducted a social experiment that illustrates the ongoing conflict women have with recognizing their beauty.

Apr 08, 2014 | 02:48 PM CDT

A Pre-Easter Holiday Week Big Shopping Opportunity for Mexican Consumers

Known as Semana Santa, the week before Easter is celebrated in Mexican culture—and it has been shown as a shopping opportunity that helps beauty shine, according to The NPD Group.

Mar 04, 2014 | 09:06 AM CST

Braun Targets Women by Signing Jessica Alba as a Beauty Ambassador

Alba will be featured in a new integrated campaign for Braun that will run across TV, print and online channels, as well as in-store, rolling out staring in March 2014.

Feb 27, 2014 | 11:32 AM CST

American Crew Highlights Hot Hair Trends for Men in 2014

Taking inspiration from retro shapes edited to have a markedly modern flair, American Crew’s new Independent Collection features three new cuts.

Feb 27, 2014 | 11:02 AM CST

Gillette Looks to Hollywood Style in New Variety Partnership

Gillette has teamed with Variety magazine on the new Leading Man Cam, offering an up-close look at the well-groomed faces of some of Hollywood’s leading men during awards season.

Feb 27, 2014 | 10:57 AM CST

P&G's Orgullosa Campaign Caters to "Nueva Latinas"

The Orgullosa program unveiled its Nueva Latina campaign, an initiative that aims to empower women to define what it means to be a bicultural, modern Latina—the Nueva Latina.