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New in Consumers (page 4 of 44)
Apr 15, 2014 | 11:40 AM CDT
The two brands are extending their partnership to bring to life an innovative marketing campaign focused on "Precision Engineering."
Apr 09, 2014 | 12:27 PM CDT
Unilever beauty brand Dove conducted a social experiment that illustrates the ongoing conflict women have with recognizing their beauty.
Apr 08, 2014 | 02:48 PM CDT
Known as Semana Santa, the week before Easter is celebrated in Mexican culture—and it has been shown as a shopping opportunity that helps beauty shine, according to The NPD Group.
Mar 04, 2014 | 09:06 AM CST
Alba will be featured in a new integrated campaign for Braun that will run across TV, print and online channels, as well as in-store, rolling out staring in March 2014.
Feb 27, 2014 | 11:32 AM CST
Taking inspiration from retro shapes edited to have a markedly modern flair, American Crew’s new Independent Collection features three new cuts.
Feb 27, 2014 | 11:02 AM CST
Gillette has teamed with Variety magazine on the new Leading Man Cam, offering an up-close look at the well-groomed faces of some of Hollywood’s leading men during awards season.
Feb 27, 2014 | 10:57 AM CST
The Orgullosa program unveiled its Nueva Latina campaign, an initiative that aims to empower women to define what it means to be a bicultural, modern Latina—the Nueva Latina.
Feb 25, 2014 | 12:11 PM CST
Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.
Feb 24, 2014 | 10:15 AM CST
According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.
Feb 21, 2014 | 04:42 PM CST
By: Sara Mason
Brand packaging that connects with men requires a straightforward message, masculine shapes and functional elements with a little personality.