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Global Baby Care: Mighty but Small

By: Alexander Kirillov
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.

page 4 of 4

The key growth drivers in baby care in the next few years will be high birth rates and growing wealth in emerging markets, especially in BRIC countries. In developed markets, premiumization and preferences for natural and organic products, as well as growing awareness of the threats of over-exposure to sun, will drive the growth. However, falling birth rates and the number of children per family will almost offset these two trends. Increased offerings of products for children ages 8–11 will also fuel the growth of the global baby care market.

ALEXANDER KIRILLOV manages Euromonitor International’s research of the global cosmetics and toiletries industry, providing strategic analysis of the global C&T market. He holds an MBA from the London Business School, and studied economics at the University of International Relations in Moscow.