Procter & Gamble announced it has expanded its portfolio with the launch of Gillette Hair Care and Gillette Body Wash for men, designed to help reinforce the brand’s positioning in the global market. The announcement came shortly after Gillette Fusion became the 24th P&G brand to reach $1 billion in sales. The five-blade Fusion razor system, introduced in 2006, is sold in 80 countries worldwide.
“We’ve earned the trust of the more than 600 million men who start their day with a Gillette razor,” says Chip Bergh, group president, global personal care, P&G. “By offering superior deodorant, body washes and shampoos, we are able to reward that trust by giving guys what they want and need in other areas of their grooming routines.”
“One of the objectives of the Gillette integration has been to leverage the strengths and technologies of both companies to develop new products,” says Clayton C. Daley, Jr., vice chairman and chief financial officer, P&G. “We’re generating revenue synergies by combining our superior science and male grooming expertise to introduce these adjacent Gillette-branded products.”