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Dollar Shave Club reveals grooming findings from its Grooming Survey conducted online by Harris Poll among more than 6,000 males aged 18 and older.
New launch avoids oil for a soothing, softening effect.
The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
The Benchmarking Company set out to discover the role women play in their male partner's grooming habits.
New survey reveals regional, gender and age differences in appearance satisfaction.
New report details increasing awareness of personal appearance, growing interest among men and rising incomes.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.
Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.