GCI Magazine

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New in Men

Aug 27, 2015 | 09:54 AM CDT

Inside the Mind of Men

Man shaving

Dollar Shave Club reveals grooming findings from its Grooming Survey conducted online by Harris Poll among more than 6,000 males aged 18 and older.

Aug 25, 2015 | 10:28 AM CDT

Beard Oil Alternative

Blue Beards

New launch avoids oil for a soothing, softening effect.

Aug 21, 2015 | 09:38 AM CDT

Why Demographics Are Dead

Demographics

The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.

Aug 20, 2015 | 12:56 PM CDT

Infographic: The Role Women Play in Male Grooming

The Benchmarking Company set out to discover the role women play in their male partner's grooming habits.

Jun 26, 2015 | 08:37 AM CDT

Almost No One Completely Satisfied with Appearance

By: Jeb Gleason-Allured

New survey reveals regional, gender and age differences in appearance satisfaction.

Jun 13, 2015 | 11:56 AM CDT

What's Driving Asia Pacific's Cosmetics Boom?

New report details increasing awareness of personal appearance, growing interest among men and rising incomes.

Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:24 PM CST

It’s All About the Facial Hair: Trends in the Men’s Grooming

By: Imogen Matthews

Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.

Mar 04, 2015 | 05:09 PM CST

Manscaping and Subscriptions: New Paradigms in Facial Hair

By: Nicole Tyrimou, Euromonitor International

Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.

Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.