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New in Men

Jun 29, 2017 | 01:54 PM CDT

BullFrog Suncreen Announces Initiative for Men’s Sun Protection Awareness

The new Ultimate Performance Team will be aiding BullFrog Sunscreen in educating men about the dangers of UV rays and not using sun protection.

Jun 27, 2017 | 04:21 PM CDT

Oars + Alps Raises $1.3 Million

Oars + Alps was founded in October of 2016 when it launched its first three products: a deodorant stick, an eye cream and a facial soap.

Jun 15, 2017 | 03:30 PM CDT

Meet Global Cosmetic Industry's New Editorial Advisers

The two additions to the editorial advisory board specialize in the male grooming sector.

Jun 13, 2017 | 04:30 PM CDT

Maxwell Named Brand Ambassador of Hue For Every Man

Hue currently offers its customers pomade, shampoo, conditioner, a shave therapy and an awakening mist that were formulated with natural botanicals for all skin types.

May 31, 2017 | 01:03 PM CDT

Close Shave: Schick Hydro Razors Now Available on Direct-to-Consumer Website

"More than ever before, consumers expect access to exceptional products when they want it, how they want it, without having to sacrifice comfort and protection."

May 16, 2017 | 11:37 AM CDT

Will Text for Razors, Gillette On Demand's New Shave Club Model

"This new service puts them in control without having to choose between convenience and flexibility, or between great quality and value.”

May 10, 2017 | 10:43 AM CDT

U.S. Bath & Body Market Report

The rise of male grooming, multifunctional and natural products are creating dynamic growth.

Mar 29, 2017 | 02:18 PM CDT

Finding the White Space in Natural Personal Care

By: Jack Corley, Custom Essence

How Olivina identified a niche (natural male grooming) and fast-tracked from formulation to shelf in nine months.

Feb 17, 2017 | 03:56 PM CST

How Millennial Men are Influencing the Fragrance Market

The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.

Feb 14, 2017 | 04:48 PM CST

Just for Men Gets Sudsy with Smart Shampoo Technology

Just for Men Gets Sudsy with Shampoo Technology

Just For Men has announced the launch of Control GX, a shampoo that gradually reduces gray hair permanently using a new biomimicry innovation approach. The “smart shampoo” mimics the way universal pigment is held within a strand of hair to create natural hair color for every natural shade of hair except red. 

This process eliminates the need for shade selection—one product works for all men.

Control GX gradually restores pigment to gray hairs that have no pigment by releasing a tiny amount of pigment with each shampoo, so over time the consumer can choose how often he uses Control GX to achieve the amount of gray reduction he wants. This process eliminates the need for shade selection—one product works for all men.

“Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray,” says Ralph Marburger of Combe's Just For Men brand. “It easily fits into the routine of any guy who wouldn't use a traditional hair color.”

Control GX is available nationwide as a shampoo ($7.99) and 2-in-1 shampoo/conditioner ($9.99) both online and in stores.