GCI Magazine

Consumers Sponsored by

New in Men

Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:24 PM CST

It’s All About the Facial Hair: Trends in the Men’s Grooming

By: Imogen Matthews

Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.

Mar 04, 2015 | 05:09 PM CST

Manscaping and Subscriptions: New Paradigms in Facial Hair

By: Nicole Tyrimou, Euromonitor International

Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.

Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Jan 27, 2015 | 11:22 AM CST

Dove Men+Care Celebrates the "Caring Side" of Modern Men

New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.

Dec 01, 2014 | 05:11 PM CST

Evolving German Men's Skin Care Market Presenting Sizeable Opportunity

In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.

Nov 11, 2014 | 11:05 AM CST

Euromonitor Asks: Is Men's Care Ready for the Next Step?

In honor of the Movember charity organization, Euromonitor International is posting weekly articles related to men's grooming and in the Nov. 6, 2014, blog post, analyst Nicole Tyrimou explores whether the men's care segment is ready to move beyond the basics.

Oct 30, 2014 | 10:34 AM CDT

Majority of Men Plan Fragrance Purchases Ahead of Time, Reports NPD

The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.

Aug 19, 2014 | 10:21 AM CDT

Men in India Seeking Fragrance to Promote Themselves

As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.

Aug 13, 2014 | 10:59 AM CDT

Fighting Against Green Beauty Roadblocks in Asia

At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.