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New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.
In honor of the Movember charity organization, Euromonitor International is posting weekly articles related to men's grooming and in the Nov. 6, 2014, blog post, analyst Nicole Tyrimou explores whether the men's care segment is ready to move beyond the basics.
The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.
As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.
As India continues to gain prominence on the global beauty stage, markets such as hair care, skin care, natural/organic and men’s care are all seeing shifts there.
The Super Bowl champ quarterback is the face of a new marketing campaign for Braun that aims to encourage men to greatness via good hygiene and grooming.
The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.
Mintel home and personal care analyst Gaby Elani focuses in on the personal care needs of dads and kids—and what would make their lives easier.