GCI Magazine

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New in Men

Sep 09, 2015 | 11:34 AM CDT

Spongellé's Men’s Super Buffer

Men's super buffer

A shower gel and infused buffer formulated to scrub, hydrate and cleanse skin.

Sep 02, 2015 | 11:53 AM CDT

The Spornosexual Embraces Male Makeup

Male makeup.

A new generation of male makeup products are set to gain popularity due to the increased focus on appearance driven by social media.

Aug 27, 2015 | 09:54 AM CDT

Inside the Mind of Men

Man shaving

Dollar Shave Club reveals grooming findings from its Grooming Survey conducted online by Harris Poll among more than 6,000 males aged 18 and older.

Aug 25, 2015 | 10:28 AM CDT

Beard Oil Alternative

Blue Beards

New launch avoids oil for a soothing, softening effect.

Aug 21, 2015 | 09:38 AM CDT

Why Demographics Are Dead


The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.

Aug 20, 2015 | 12:56 PM CDT

Infographic: The Role Women Play in Male Grooming

The Benchmarking Company set out to discover the role women play in their male partner's grooming habits.

Jun 26, 2015 | 08:37 AM CDT

Almost No One Completely Satisfied with Appearance

By: Jeb Gleason-Allured

New survey reveals regional, gender and age differences in appearance satisfaction.

Jun 13, 2015 | 11:56 AM CDT

What's Driving Asia Pacific's Cosmetics Boom?

New report details increasing awareness of personal appearance, growing interest among men and rising incomes.

Mar 04, 2015 | 05:29 PM CST

Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

By: Scott Garrison and Sourabh Sharma

Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.

Mar 04, 2015 | 05:24 PM CST

It’s All About the Facial Hair: Trends in the Men’s Grooming

By: Imogen Matthews

Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.