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A shower gel and infused buffer formulated to scrub, hydrate and cleanse skin.
A new generation of male makeup products are set to gain popularity due to the increased focus on appearance driven by social media.
Dollar Shave Club reveals grooming findings from its Grooming Survey conducted online by Harris Poll among more than 6,000 males aged 18 and older.
New launch avoids oil for a soothing, softening effect.
The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
The Benchmarking Company set out to discover the role women play in their male partner's grooming habits.
New survey reveals regional, gender and age differences in appearance satisfaction.
New report details increasing awareness of personal appearance, growing interest among men and rising incomes.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.