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Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.
Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.
New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.
In honor of the Movember charity organization, Euromonitor International is posting weekly articles related to men's grooming and in the Nov. 6, 2014, blog post, analyst Nicole Tyrimou explores whether the men's care segment is ready to move beyond the basics.
The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.
As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.