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Beauty devices are one of the elements at the heart of the DIY, at-home beauty trend.
For its July 2013 men's and women's offerings, Birchbox is collaborating with USA Network TV show Suits.
The report also shows that men who wear fragrance are heavily influenced in that decision by key people in their lives.
The company achieved revenue and profit growth in Europe, Africa and Asia, and its beauty business has expanded into new distribution channels.
In a blog post from Euromonitor, Geok Leng discusses the hot spots for men's skin care, as well as what brands are taking advantage of new trends and where the industry can expect this segment to go next.
Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.
The global male grooming market posted a 4% growth and is expected to grow to be a $15.5 billion market by 2017, according to Kline. But where is that growth coming from?
“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.