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New in Men (page 6 of 17)

Oct 31, 2013 | 02:35 PM CDT

Movers and Shakers in Men’s Grooming

By: Nicole Tyrimou, Euromonitor International

A strong brand that male consumers like and trust clearly pays off, with sales growth in men’s care continuing. And transferring a strong brand image from established and recognized products to product and category extensions may be key for further growth.

Oct 23, 2013 | 09:55 AM CDT

Gillette Partners with Kate Upton for Movember

Movember is the global men’s health charity encouraging men to grow and women to support the Mo (moustache) for the 30 days of November.

Oct 11, 2013 | 10:39 AM CDT

Mild Surfactants Key to Innovation in Beauty, Says Euromonitor

Contributing Euromonitor analyst parses the opportunities for surfactants in the beauty market.

Sep 30, 2013 | 02:40 PM CDT

Beauty Product Launches for Mature Market Represent Shrinking Proportion, Says Mintel

To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."

Sep 13, 2013 | 10:31 AM CDT

New Harris Poll Finds 50 to Be the "Perfect Age"

Harris Interactive conducted a poll of Americans, asking about the perfect age. While 50 was the consensus, women actually were actually polled to be more comfortable with an older age than men.

Sep 12, 2013 | 09:20 AM CDT

Missing Opportunities in Marketing Men's Sports Fragrances?

An analyst for The NPD Group questions why more male, sports-oriented fragrances aren't launched during the autumn, the height of football season.

Sep 10, 2013 | 12:43 PM CDT

Focus Still on Men's Care as a Growth Category for Beauty

In the U.S., some 59% of American men say personal care products boost their self-esteem, and 28% say they are concerned about dry skin and visible signs of aging.

Sep 04, 2013 | 03:13 PM CDT

Football Goes Femme with NFL Nail Color Collection from CoverGirl

CoverGirl and the NFL are teaming up to offer nail care-based products, such as "fanicures" featuring NFL team colors, as part of new collaboration.

Aug 26, 2013 | 11:48 AM CDT

Formula 1 Racer Becomes Face of Braun

The men's grooming brand has welcomes Sebastian Vittel as its new global ambassador and the face of its new marketing campaign, "Hold on to Your Dreams."

Aug 19, 2013 | 09:59 AM CDT

NPD Seeks Out Reasons Behind the Lack of Male Fragrance Wearers

According to The NPD Group, less than 64% of men in 2013 reported that they use fragrance, and only 23% wear it everyday or almost everyday.