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Men

New in Men (page 6 of 18)

Jan 09, 2014 | 10:23 AM CST

Playing Premium: Predictions for Premium Beauty Trends in 2014

Imogen Matthews Associates predicts trends for the 2014 premium beauty market.

Jan 07, 2014 | 01:31 PM CST

New Old Spice Campaign Encourages "Scenting Responsibly"

The P&G men's grooming brand is debuting its new Re-fresh body spray technology through a new line extension.

Dec 13, 2013 | 04:10 PM CST

Behaviors in the Mature Beauty Market Display Loyalty, Opportunities

Kantar Worldpanel released compiled data from its consumer panel that analyzes trends for the 50+ beauty and personal care consumer market.

Dec 10, 2013 | 03:09 PM CST

Discover Hot Holiday Beauty Behaviors and Buys from Birchbox

Birchbox surveyed 6,500 women and men and compared their answers to better understand their holiday gifting habits.

Dec 09, 2013 | 10:59 AM CST

Nickel Men's Care Brand Acquired by L'Oréal

Interparfums announced the execution of an agreement to sell the Nickel men's care brand to L'Oréal.

Dec 06, 2013 | 10:22 AM CST

Davidoff Cool Water Ads Put on Hold

Coty announced it is revising its strategy for the fragrance, for which actor Paul Walker served as a spokesman.

Dec 04, 2013 | 01:39 PM CST

Man Up

By: Sara Mason

Color cosmetics from a male perspective.

Dec 04, 2013 | 10:48 AM CST

Skin Care Regimens Taking a Stronger Hold in Younger Men

A new report from Mintel looking at the male grooming sector found some 58% of men aged 18–24 and 63% of those 25–34 report that they use a facial moisturizing product.

Nov 25, 2013 | 03:48 PM CST

Bath & Body Hunts for New Consumers

By: Rob Walker, Euromonitor International

A critical strategic challenge for players in the bath and body care category is the need to attract new consumers in developed markets in order to dilute growth pressures from emerging markets, and multifunctionality is the new strategic mantra.

Nov 25, 2013 | 11:59 AM CST

Universal Scent Appeal

By: Rick Ruffolo

Fragrance is not inherently masculine or feminine, and finding the notes that appeal to both men and women is a key to a cross-gender winner.