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According to the company, "We aim to make L’Oréal the number one beauty company in sub-Saharan Africa thanks to our expertise, which enables us to offer consumers in the region innovative, affordable, high-quality products that match their expectations and needs.”
On a foreign currency exchange basis, total company net sales increased 9.6%, benefiting from the inclusion of net sales related to the professional segment beginning on the TCG acquisition date, as well as a full year of Pure Ice net sales.
For 2014, Beiersdorf expects to outperform the market, with growth of 4–6%.
Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.
Already a regional spokeperson for the brand, Songül Öden and Schwarzkopf Palette have expanded the deal globally.
Diagonal Reports released “Beauty Market and Consumer of 2020” to gain insight on how the beauty world’s changing landscape will affect beauty consumers in the years ahead.
As countries such as India increasingly invest in using deodorant products, the dynamics of this commodity-like beauty market are changing.
Coty CEO says U.S. market softness, particularly in the mass fragrance and nail categories, impacted its performance.
Although European sales suffered for the Sweden-based direct beauty seller, the company is still confident in its key growth markets of Asia, Latin America and Africa.
The Germany-based beauty company reported net sales of €247.5 million for 2013.