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in-cosmetics Asia 2014’s Education Focus on Opportunities in Beauty in the Region

Posted: August 1, 2014

With the Asia-Pacific beauty industry among the fastest-growing markets in the world, the innovation on offer in the region is leading to new trends and unique opportunities for exciting product development. To help address these trends and spread the wealth of knowledge they provide, the educational program at in-cosmetics Asia—taking place November 4-6, 2044 at BITEC in Bangkok, Thailand—will be 100% free, with visitors able to attend Marketing Trends Presentations, Innovations Seminars, Regulatory Presentations and the new Interactive Formulation Lab, an exclusive feature for R&D professionals attending the show. Each feature offers access to some of the industry’s leading experts and research companies, helping attendees identify future opportunities and better understand the beauty industry’s key markets.

The Marketing Trends Presentations allow visitors to improve their knowledge, providing practical information on tapping into the latest trends that can be used to hone marketing agendas and improve business strategy. Running daily, these presentations will explore key topics such as Asian men’s beauty trends, skin whitening and the ASEAN 2015 economic community, as well as presentations on Japan, the subject of this year’s Country Focus. Some of them include:

Regulation is one of the industry’s most talked-about topics. At in-cosmetics Asia, Regulatory Presentations will shine a light on key updates professionals need to be aware of.

A new feature for 2014, the Interactive Formulation Lab will see sessions hosted by the likes of BASF, Dr Straetmans, Gattefossé and Lipoid Kosmetik. Taking place inside a purpose-built, fully functional lab, these sessions will cover theory across a range of disciplines, helping develop skills and impart best practice knowledge.

The educational program also will see more than 28 Innovation Seminars presented by exhibitors, highlighting new ingredients and technologies on offer that will help inspire new product development.