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Australia’s Beauty Initiative

By: Karen A. Newman
Posted: January 10, 2008, from the January 2008 issue of GCI Magazine.

page 6 of 7

Future Initiatives
Building on these initiatives, AUSTRADE is planning to participate in Cosmoprof North America with the first-ever Australian Pavilion in 2008. Australia will also be featured as the “country of focus” at the show.

AUSTRADE also focuses on numerous markets around the world. It helps Australian businesses enter these markets by providing market advice, intelligence and support through its specialist advisers in Australia and through staff based in these specific markets.

There are many Australian brands available in boutiques and department stores around the world. Major Australian markets are New Zealand, the U.S., Hong Kong, Japan, Singapore, South Korea, Taiwan, Malaysia and China.

In January 2007, AUSTRADE assisted six Australian cosmetic companies with business opportunities in China through the inaugural Cosmoprof Shanghai trade show, attended by thousands of key Chinese importers, distributors and buyers of cosmetics. Even more Australian businesses were expected to feature their wares in AUSTRADE’s Australian National Stand at this month’s Cosmoprof Shanghai. The trade show is a regional extension of Cosmoprof Asia in Hong Kong, which is the prime cosmetic and beauty trade exhibition for Asia, says Jain.

AUSTRADE also had a pavilion at Cosmoprof Asia, November 2007, featuring 42 cosmetics companies exhibiting and resulting in 52 deals signed. In addition to AUSTRADE’S participation at Cosmoprof Shanghai, there will be an Australian Pavillion at Cosmoprof Bologna in April 2008.