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Australia’s Beauty Initiative

By: Karen A. Newman
Posted: January 10, 2008, from the January 2008 issue of GCI Magazine.

page 7 of 7

This Just In
According to Jain, the initial reaction to all ten brands represented in the “Discover the Beauty of Australia” initiative has been very positive. “Retailers have been receptive to seeing Australia as a new resource/supplier of quality, unique products. Also, many products are based on natural ingredients and enhanced by Australia’s unique natural resources and clean green image. Consequently, some of the brands are currently in negotiations with a number of retailers.”
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