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Mary Kay Expands Footprint; Products in India
By: Priyanka Bhattacharya
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.
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In order to compete with Dove and Nivea in the antiperspirant space, Garnier—which primarily markets skin care and hair color solutions in India—has launched an exclusive range of deodorants for men and women in India. The product is enriched with active mineral perlite, which the company claims has five times the absorbing power of talc, resulting in long lasting freshness and protection from odor. The company is focussing on both male and female customers with this range, and has signed in celebrities to promote the products in the market. The Mineral Deodorants line comes in four variants to meet specific needs.
Neutrogena Celebrates First Anniversary
Johnson & Johnson’s Neutrogena brand just marked its first anniversary in the Indian market, finishing a successful year with the help of two leading Indian actresses endorsing two separate ranges. The brand celebrated at its first ever Neutrogena flagship boutique in the world, located in Mumbai, in June. The store provides its customers a unique experience and a range of Neutrogena products to choose from. A qualified, consultant dermatologist, aided by a state-of-the-art Tru Vu system, enabling shoppers to better understand their skin and its needs. This, and the expertise of well-trained beauty advisors, ensures the shopper makes the “right” choice from a wide range of products available to suit different skin types. The Neutrogena Store houses exclusive products, such as the Neutrogena Ageless Intensives and Neutrogena Men ranges, along with widely available and popular Deep Clean, Ultra Sheer and Fine Fairness ranges.
Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.