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Lancôme Seeks to Manufacture Fragrances in Brazil

By: Fernanda Bonifacio
Posted: November 5, 2010, from the November 2010 issue of GCI Magazine.
Inside Brazil

Carlos André Montenegro, founder and CEO, Sack’s, will oversee the transaction of Sack’s to Sephora while increasing LVMH’s presence in Brazil.

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“We are not planning to build plants in this first stage but to partner with local producers,” said Pedote, who also noted that the manufacturing pace should intensify and, by the end of 2011, the three countries should have developed production structures.

Natura’s operations in the first half of the year accounted a net profit of US$195 million, with an increase of 8.5% over 2009. Pedote explained the results were primarily due to new launches.

Reckitt Benckiser Debuts in Brazil’s Beauty Market

Reckitt Benckiser will debut in the Brazilian market with global brand Dettol. Accounting for one-third of the company’s growth in 2009, Dettol will begin marketing bar soaps, liquid soaps and hand sanitizers nationwide. At the outset, products will be imported from China, but they are expected to be manufactured in Brazil soon.

The brand will compete against Colgate-Palmolive’s Protex for the leadership of the antibacterial market—a category that accounts for 12% of total soap sales. “We believe that, in the next five years, this segment will double in size and reach a market share of 24%,” said Bruna Fausto, product manager, Dettol. The brand will also be marketed in Colombia, Venezuela, Peru, Ecuador and Costa Rica in 2010.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. During 2002–2008, she represented ABIHPEC and its member companies globally.