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Tier II Cities—Emerging Opportunities for Luxury Beauty Brands in India
By: Priyanka Bhattacharya
Posted: November 19, 2010, from the December 2010 issue of GCI Magazine.
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In a bid to shake up L’Oréal’s and Garnier’s leading positions in India's at-home hair color market, P&G, which owns Wella Professional, launched Wella Kolestint in the retail market. This is P&G’s way to strengthen its health and beauty business in India. According to market analysts, this move will not overtake hair color-market leader L’Oréal, but it will give P&G some advantage over HUL, which does not have a presence in India's hair color market.
India's hair color category is estimated at $271 million, and growing at a healthy 25%. Apart from L’Oréal and P&G, other brand owners operating in the category include Godrej Consumer Products’ Renew and Revlon.
Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.