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Lower Middle Class Largest Consumer of Cosmetics in Brazil

By: Fernanda Bonifacio
Posted: April 7, 2011, from the April 2011 issue of GCI Magazine.

page 3 of 4

A new law promulgated by the Brazilian government states that all products—including cosmetics—may only be sold with organic marketing claims if they feature a government seal. The law was effective January 1, 2011.

But due to lack of understanding of what exactly is an organic cosmetic, the seal is yet to be launched. Without it, however, companies would be prohibited to market its products in Brazil if the word “organic” appears on the label.

“Those most harmed by this decision are Brazilian consumers, because their access to organic products is now compromised,” said Clelia Angelon, president-founder at Surya Brasil, which has its products certified by Ecocert. The entrepreneur does not rule out the possibility of transferring Surya’s manufacturing to another country in order to keep supplying international clients.

According to Angelon, about 20% to 30% of Surya Brasil’s products are exported, and the priority now is to maintain market share in those regions.

L’Occitane Brasil Seeks to Quintuple Sales by 2013

Aiming to achieve revenues of R$500 million over the next three years, L’Occitane Brasil invested in creating a new executive committee that plans to open 100 new outlets by 2013.